Portfolio Parents

Your Growth Matters

A brand is who you are from the inside out. That is why we specialise in making your brand become more than just a logo but a Lovemark. We offer you: Branding, ReBranding, Culture change, Enhancing your brand image, Clarifying your brands, Brand Visibility, and Content Production.

Nafasi Sacco

At the beginning of 2022, Nafaka Sacco approached us with the desire to rebrand as the Sacco industry atmosphere demanded a change in the way Saccos operated. We understood their need to adapt in order to stay relevant, retain customers and increase members.

With this in mind, we delved deep into the understanding of the Sacco, its members, products and environment, which allowed us to develop a strategy that guided the rebranding process that culminated in a new brand – Nafasi Sacco.

Qwetu Sacco

Qwetu Sacco needed a complete rebranding as they repositioned to become national. The rebranding process was followed by a comprehensive media campaign.

After being selected as the rebranding firm of choice, we swiftly took up the task which involved: Brand Narrative & Logo Development, Launch Preparation & Implementation, Media Engagement Campaign, Graphic Design, Television Commercial & Radio Adverts, Newspaper Content, Promotional Merchandise Design & Production.

Kwetu Sacco

Having established ourselves as brand strategy experts, many other Saccos continued to seek our services. We rebuilt Machakos Teachers Sacco to Kwetu Sacco. Our main activities involved understanding their brand story, its promise, tone, persona and essence. It invloved understanding how they operated, the circumstances that necessitated the rebrand and the future they desired. This was followed by a brand architecture exercise that involved coming up with a new brand name, a new logo, a new brand book, repositioning the Sacco by telling different stories, redesigning their business processes and orienting their internal culture towards making the new brand a success.

We also developed a communications strategy that guided an intense marketing and communication campaign to launch the brand and improve its uptake amongst current and potential customers. The Sacco continues to be among the best performing Saccos in Kenya.

Shoppers Sacco

Shoppers Sacco

We have continued to rebrand Saccos in Kenya, including Naku Sacco (of Nakumatt Supermarket) to Shoppers Sacco. The Sacco desired to retain its customer base as well as increase membership and reach even more diverse clients.

Similar to Imarika Sacco, rebranding Naku Sacco involved understanding their brand story, its promise, tone, persona and essence. It involved understanding how they operated, the circumstances that necessitated the rebrand and the future they desired. This was followed by a brand architecture exercise that involved coming up with a new brand name, a new logo, a new brand book, repositioning the Sacco by telling different stories, redesigning their business processes and orienting their internal culture towards making the new brand a success. We also carried out intense marketing and communication activities to launch the brand and improve its uptake amongst current and potential customers. As a result of the rebranding, Shoppers Sacco remained standing even after the fall of Nakumatt.

IG Sacco

IG Sacco

We rebranded Kakamega Teachers Sacco to IG Sacco, making it the largest sacco in Kakamega.

The job involved understanding their prevailing brand story, its promise, tone, persona and essence. It invloved understanding how they operated, the circumstances that necessitated the rebrand and the future they desired. This was followed by a brand architecture exercise that involved coming up with a new brand name, a new logo, a new brand book, repositioning the Sacco by telling different stories, redesigning their business processes and orienting their internal culture towards making the new brand a success. We also carried out intense marketing and communication activities to launch the brand and improve its uptake amongst current and potential customers.

Imarika Sacco

Imarika Sacco

The former Kilifi Teachers’ Sacco, now Imarika Sacco, the largest Sacco in the coastal province, reached out to us with the problem. At the time, the Sacco ecosystem was changing and so in order to keep up with the trend and be ahead, Kilifi Teachers Sacco decided to do a full rebrand in order to attract new members (beyond teachers), and increase its geographical sphere of influence and improve its services.

Your Reputation Matters

Your Reputation Matters

Our specialties include; Social media campaigns, Media engagement and management, Crisis communication and management, Stakeholder engagement and management strategy, Digital Marketing, Event, Parliamentary Liaison.

Your Visibility Matters

Your Visibility Matters

In order to connect to people online, we have dedicated our time to understand them so that we can develop the connecting links. How we do it: Audience mapping, Copywriting, Social media: Strategies, Calendars, Management, Campaigns, Analyses, Content production.