IG Sacco

We rebranded Kakamega Teachers Sacco to IG Sacco, making it the largest sacco in Kakamega.

The job involved understanding their prevailing brand story, its promise, tone, persona and essence. It invloved understanding how they operated, the circumstances that necessitated the rebrand and the future they desired. This was followed by a brand architecture exercise that involved coming up with a new brand name, a new logo, a new brand book, repositioning the Sacco by telling different stories, redesigning their business processes and orienting their internal culture towards making the new brand a success. We also carried out intense marketing and communication activities to launch the brand and improve its uptake amongst current and potential customers.