We took up the challenge and executed the following;
- Understanding the initial brand (Kilifi Teachers Sacco) by conducting a situational analysis.
- Stakeholder mapping, segregation and developing an engagement strategy.
- Brand Architecture, including coming up with the new name (Imarika Sacco).
- The visual design of the new brand.
- Developing a brand strategy document for the new brand.
- Developing a communications strategy (internal and external).
- Developing a culture change strategy – the Board, Management, Staff and Agents of the Sacco needed to buy into the new brand. They needed to understand that their actions and/or inactions affected the brand, and that they were now brand ambassadors.
- Training – where we onboarded the Board, Management, Staff and Agents of the Sacco to the new brand culture.