Social Media Marketing

In March 2020, the Government commissioned a survey titled ‘Kenya Health Information Survey’ to show the magnitude of the teenage pregnancy crisis. Curious about this survey, we organised our own research, holding several online discussions with over 200, 18 to 25-yr olds in Nairobi. We learnt that the realities & uncertainties that this pandemic presented, inflicted them with a lot of anxiety, stress and even depression. It was interesting to note that while there was an increase in sexual crimes, there was also an increase in consensual sex.

With this information, we ran a very successful 2-weeks social media campaign dubbed #BabyTimebomb to create awareness of the looming reproductive health crisis and to call upon stakeholders to engage in accurate mitigation measures. This campaign culminated in the form of a webinar with relevant stakeholders in order to chart a way forward.

The Namati contracted Thellesi Company Ltd to run a Social Media Data Protection campaign Data Governance program. We needed to communicate this complex topic in a language that people understood to inspire behaviour change. Here is samples of what we accomplished.

We have been working with Thellesi Trust, a non-profit that does social marketing for behaviour change, in partnership with the open institute, to run a social media behaviour change campaign that seeks to re-inspire youths to involve themselves in the issues of governance.

In the midst of the Covid-19 Pandemic, the Media Council of Kenya saw it crucial to encourage Kenyans and inform them of the importance of having a medical insurance through raising awareness about Universal Health Coverage. They awarded us a grant to communicate this and our objective was clear. Through a social media campaign, we linked the desire of MCK coupled with a behaviour change approach that inspired Kenyans to register with health insurers including NHIF.

Emerging Leaders Foundation (ELF), being extremely centred and passionate about the youth, tasked us with keeping them engaged while maintaining the foundation’s visibility during the peak of the Covid-19 Pandemic.

The Open Institute contracted Thellesi Company Ltd to run a Social Media Data Protection campaign Data Governance program. We needed to communicate this complex topic in a language that people understood to inspire behaviour change. Here is samples of what we accomplished.