The Media Council of Kenya

In the midst of the Covid-19 Pandemic, the Media Council of Kenya saw it crucial to encourage Kenyans and inform them of the importance of having a medical insurance through raising awareness about Universal Health Coverage. They awarded us a grant to communicate this and our objective was clear. Through a social media campaign, we linked the desire of MCK coupled with a behaviour change approach that inspired Kenyans to register with health insurers including NHIF.