We probably cannot remember the first time we wrote something – either in the dirt with a stick or a pencil on paper. Either way, we all write in one form or…
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UHC POST&WIN 50K
Win Kshs. 50,000 by end month! Post a meme, a video, picture – anything creative that explains what Universal Health Coverage is to you. Promote it among your followers and make sure…
Mistakes Are Good
“Once corrected in the right way, mistakes bring clarity of vision.” Recently, my Partner and I discovered something unpleasant in the companies we run. Our staff decided to own a mistake instead…
Promotional Messages And How They Work Against Your Brand
While communicating, it is important that an organisation is careful not to do the following: a. Overcommunicate, or what is called information overload. b. Redundancy or repetition. Unfortunately, many organisations are not…
Of Homonyms & Saving My Friend
I was with a friend of mine having lunch and I wanted to share a tweet on something he had said. Allow me to put you in the context of our conversation…
Strategy Is Not a Buzzword
“Strategy without tactics is the slowest route to victory and that tactics without strategy is the noise before defeat,” Sun Tzu. In the highly competitive world that we live in, strategies and…
The Prius & Why I Love It!
I had the privilege to be the first person to customize and drive the car that we have nicknamed – The Car of the Future. This is none other than the Toyota…
REBRANDING: A FRESH COAT OF PAINT vs. THE COMPLETE OVERHAUL
“Change, however slight, is necessary for survival. It is called adaptation. In our day to day lives, we rebrand in small, subtle ways and other times in big, significant ways. The female…