Kwetu Sacco

Having established ourselves as brand strategy experts, many other Saccos continued to seek our services. We rebuilt Machakos Teachers Sacco to Kwetu Sacco. Our main activities involved understanding their brand story, its promise, tone, persona and essence. It invloved understanding how they operated, the circumstances that necessitated the rebrand and the future they desired. This was followed by a brand architecture exercise that involved coming up with a new brand name, a new logo, a new brand book, repositioning the Sacco by telling different stories, redesigning their business processes and orienting their internal culture towards making the new brand a success.

We also developed a communications strategy that guided an intense marketing and communication campaign to launch the brand and improve its uptake amongst current and potential customers. The Sacco continues to be among the best performing Saccos in Kenya.